Allure began as a bridal manufacturer and has added several divisions as they progressed. Evenings by Allure features glamorous gowns that any belle of the ball would look fabulous in. They are a relatively young company beginning their formal wear journey in 1998. We feel that allure does a great job at taking high fashion and blending it with classic designs. Their dresses are perfect for ladies of any age that are fashion forward but do not want to venture to the edge. Allure has amazing fabrics that are not seen in other lines. The Allure's Evening collection can be used for many different occasions...not just prom. Some of the gowns in this collection could easily be used for a gala, night at the theater, mother of the bride or groom or pageant.

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